Reading, "Students Last Choice School Subject"

Credit:  Google Images Caption This:  How We Got Here! Reading has played a major part in Literacy, but continues to be the subject that students want to utilize last.  I have taught college reading courses for 3 years now and I continue to see one of several issues with reading, "students rarely like to read unless necessary."  I usually do an Entrance and Exit Interview assignment when a student is in my class to determine if they are with reading and how to meet them there to move them to further in their reading abilities. The Reading Entrance and Exit interview questions are given to students to assess their reading abilities the first day of class and reassess them at the end of the semester. About 80% of my students have stated that reading is their last subject of choice. The burning questions: "Why is reading your last subject of choice?" and how we can change the majority to believe that reading is fundamental and a exciting experience....